Amador Roofing
Better Leads. Stronger Roofing Business.
How a stronger social presence and a smarter search strategy transformed lead quality.
The real win wasn’t simply generating more inquiries. It was attracting more of the right people: prospects actually looking for roofing services.
The Challenge
What Needed to Change.
Amador Roofing was already receiving leads, but too many weren’t a good fit. At the same time, the company had little to no meaningful social media presence, which limited its visibility and credibility with prospective customers.
Improve lead quality while building a brand customers could recognize and trust.
More Qualified Leads
Our Approach
How We Made It Happen.
- 01
Rebuild the Social Presence
We revamped Amador Roofing’s nearly nonexistent social media to showcase its services, project a more professional image and build a stronger foundation of trust.
- 02
Launch Targeted Google Ads
With the brand better positioned, we introduced Google Ads campaigns focused on people actively searching for roofing services, prioritizing relevant inquiries over raw lead volume.
- 03
Strengthen Search With SEO
We paired paid search with content-driven SEO, mostly blog articles and consistent Google Business Profile posting that carried the brand’s social voice into search. That improved discoverability and reinforced Amador Roofing’s presence while potential customers researched roofing solutions.
The Work
The Work Behind the Results.
Social media and SEO worked as one: consistent Instagram content, blog articles and seasonal Google Business Profile posts, all in the same brand voice.
Hover to pause, or scroll inside the screens to explore.
The Result
By combining an upgraded social presence with targeted Google Ads and SEO, 1111 Media Group helped Amador Roofing shift from inconsistent lead quality to more relevant opportunities, achieving a 312% increase in qualified leads.
1111 Media Group took the time to understand our business before creating social media content and paid ad campaigns that truly reflected who we are. The results speak for themselves: steady leads, stronger brand presence, and a team that feels like part of ours.
RARichard AmadorOwner
Services Used
More Than Leads. More of the Right Customers.
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