Scrap City
From Local Recycling Yard to Standout Community Brand.
How Google Ads and social media turned a scrap yard into a brand people recognize, with sellers calling in every day.
The Challenge
What Needed to Change.
Scrap City needed more calls, more customers visiting its yards and a stronger presence in a category that rarely stands out on social media.
More calls and yard visits, plus a brand people actually notice online.
Leads in 6 Months, at $8.96 Each
Our Strategy
How We Made It Happen.
- 01
Google Ads
Search campaigns that capture high-intent sellers actively looking to recycle scrap, turning those searches into phone calls.
- 02
Social Media Management
Consistent social content that builds local awareness and gives people a reason to visit the yards.
- 03
Creative Spotlight: Recycling Is Beautiful
Working alongside another agency, we helped bring attention to a creative campaign that paired models with recycling-yard settings.
Google Ads Performance
Six Months of Calls Coming In.
Scrap Metal & Junk Yard
2,492 Leads In 6 Months
We generated 2,492 leads for Scrap City, almost all of them phone calls from people ready to sell.
- 2,167 phone calls
- $8.96 cost per lead
- 19.20% conversion rate
- 7.27% CTR
ImpactA steady flow of sellers calling in every day, at under $9 per lead.
The Work
The Work Behind the Results.
Recycling Is Beautiful.
Working alongside another agency, we helped bring attention to a creative campaign that paired models with recycling-yard settings. The unexpected visual approach sparked interest, attracted followers and made Scrap City more recognizable and relevant on social media.
The Impact
Stronger recognition, more yard visits and calls, and more efficient lead generation: 2,492 leads in six months at $8.96 each, a 63% lift in monthly calls and a 53% increase in monthly revenue.
Services Used
More Calls. More Visits. A Brand People Remember.
Want Your Phone Ringing Every Day?
Book a free strategy call and we’ll show you how to turn local searches into steady calls and visits.
Book A CallMore Case Studies
Want results like Scrap City?
Book A Call