Group One USA Insurance
From Referrals to a Scalable Growth Strategy.
Building a stronger insurance brand while generating more enrollment opportunities through integrated digital marketing.
Stronger return on ad spend, expanded digital visibility and a marketing foundation designed to drive more insurance enrollments.
The Challenge
What Needed to Change.
Group One USA Insurance had relied heavily on referrals to attract business. To keep growing, the agency needed to stand out in a competitive market, and its website, social channels and search presence needed to work together as one brand.
A more predictable way to reach prospective insurance customers and generate enrollment opportunities.
ROAS Improvement
Our Integrated Strategy
How We Made It Happen.
- 01
Website Design
A professional, conversion-focused website that makes coverage information easier to explore and gives visitors clear paths to inquire.
- 02
Social Media + Paid Social
Consistent content to build brand recognition, then targeted social advertising to reach people beyond the agency’s existing referral network.
- 03
Google Ads
Campaigns that capture high-intent searches from people actively looking for insurance options and guide them toward connecting with the agency.
- 04
Search Engine Optimization
Ongoing SEO to improve organic discoverability and strengthen the agency’s visibility for relevant insurance searches over time.
The Work
The Work Behind the Results.
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The Outcome
The combined effort helped Group One move beyond a referral-only model: improving return on ad spend by 146%, supporting more enrollment opportunities and establishing a more consistent, credible presence across its website, social platforms and organic search.
Services Used
From Brand Awareness to Measurable Growth.
Ready to Grow Beyond Referrals?
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