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How Much Does Social Media Management Cost in Miami?

By 1111 Media GroupPublished Updated 6 min read
Social media and email campaign for a sneaker brand, shown on a phone, an email and Instagram posts

Social media management in Miami can cost anywhere from a few hundred dollars a month for basic posting to several thousand for a full-service agency with video shoots and ads. At 1111 Media Group, our social media management packages cost $599, $799 or $1,295 a month, with no setup fee and no contract. Below, we break down what you get at each level, what changes the price, and how to compare quotes so you know exactly what you are paying for.

If you own a restaurant, a clinic, a law office or a home services company in Miami, you already know social media matters. The hard part is finding the time to post every week, keep your pages looking professional, and speak to both English and Spanish speaking customers. That is what you are really paying for when you hire help.

Quick Answer: Social Media Management Prices in Miami

Here is exactly what our three social media management packages include and cost:

Package Price Posts per month Platforms
Social Starter $599/month 12 (about 3 a week) Facebook + Instagram
Social Pro $799/month 16 (about 4 a week) Facebook + Instagram + TikTok
Social Premium $1,295/month 24 (about 6 a week) Facebook + Instagram + TikTok + LinkedIn

All three are month to month, with no contract and no setup fee. You can compare them side by side and pick your social media package directly on our site.

What Is Included in Every Package

A low price means little if the work is thin. Every one of our packages includes the same core service. The only things that change are the number of posts and the platforms:

  • A content strategy built around your business and your customers
  • Custom graphics, carousels and short videos (reels)
  • Captions and hashtags in English, Spanish or both
  • A monthly content calendar that you approve before anything goes live
  • Scheduling and posting, done for you
  • Posts also shared to your Stories

In other words, you do not have to design, write or remember to post anything. You review the calendar once a month, and your pages stay active every week.

What Drives the Cost of Social Media Management

When you collect quotes from Miami agencies and freelancers, the prices can look all over the place. These are the factors that usually explain the difference.

1. How often you post

Posting volume is the biggest driver. Each post needs an idea, a design or a video, a caption and a time slot. Going from 12 posts a month to 24 roughly doubles the work, so the price goes up with it. For most small businesses, three to four posts a week is enough to stay visible and consistent.

2. How many platforms you need

Each platform has its own formats and audience. According to the Pew Research Center, YouTube and Facebook are the most widely used platforms in the U.S., about half of adults use Instagram, and smaller shares use TikTok. That is why our Starter package focuses on Facebook and Instagram, while TikTok and LinkedIn are added in the higher tiers for businesses that need them.

3. Video and reels

Short videos take more time to plan, film and edit than a static graphic. If you want frequent reels, professional filming or on-location shoots, expect a higher price. Our packages include short videos, and if you need more, our content creation team can build a plan around it.

4. One language or two

In Miami, many businesses serve customers in English and Spanish. Writing good captions in both languages is real work, and a bad translation shows. Some agencies charge extra for this. With us, English, Spanish or both is included in every package. If you are still deciding how to handle two languages, read our guide to bilingual social media marketing in Miami.

5. Replies to comments and messages

Community management means answering comments and direct messages, often every day. It is a different job from creating content, so many agencies price it separately. With us, replies to comments and messages are an add-on you can include with any package.

6. Paid ads

Organic posting and paid advertising are not the same service. When a quote looks expensive, check whether it includes ad management or ad budget. Ad budget is paid to the platform, and managing campaigns is its own service, like our Meta and TikTok advertising. If you are weighing where to put your ad money, see Google Ads vs. Meta Ads.

Agency vs. Freelancer vs. In-House: How the Costs Compare

There are three common ways to handle social media, and each comes with a different kind of cost:

  • Freelancer: Often the lowest monthly price. It can work well, but you depend on one person for strategy, design, video and posting, and coverage can stop when they are sick, on vacation or busy with other clients.
  • In-house employee: You get someone focused only on your brand, but you also pay salary, payroll taxes, benefits, software and equipment, and you still need to train and manage them.
  • Agency: You get a team with designers, writers and video editors for a set monthly price. The key is to choose one with clear packages, so you know what you get each month.

For most small and mid-size businesses, a fixed monthly package is the most predictable option. You know the price, the number of posts and the platforms before you start.

Which Package Is Right for Your Business?

  • Social Starter ($599/month): A good fit for local businesses that need a steady, professional presence on Facebook and Instagram, such as restaurants, salons, clinics and service companies.
  • Social Pro ($799/month): For businesses that want to reach younger customers or show more of their work through short videos on TikTok, with about four posts a week.
  • Social Premium ($1,295/month): For brands that want to post almost every day and also need LinkedIn, such as professional services, B2B companies and growing teams.

Need daily posts or something different? We can build a custom package around it. And if you also want help with Google, our Digital Growth Package combines social media, your Google Business Profile and SEO in one monthly package, planned monthly and posted every week.

Questions to Ask Before You Hire Anyone

Whoever you talk to, ask these questions so you can compare quotes fairly:

  1. How many posts per month are included, and on which platforms?
  2. Are videos and reels included, or only graphics?
  3. Do I approve the content before it is posted?
  4. Can captions be in English and Spanish?
  5. Are replies to comments and messages included, or extra?
  6. Is there a setup fee or a contract?
  7. Is ad budget or ad management part of this price?
  8. Can I see results from businesses in my industry?

Be careful with anyone who promises a specific number of followers or guaranteed sales. Good social media management builds consistency and trust over time, and results depend on your offer, your market and how social works together with your other marketing. You can see how we have combined services for real businesses on our case studies page. For example, a roofing company that used social media, Google Ads and SEO with us saw +312% more qualified leads.

Frequently Asked Questions

How much does social media management cost per month in Miami?

It depends on how many posts you need, which platforms you use and how much video is involved. At 1111 Media Group, packages are $599 a month for 12 posts on Facebook and Instagram, $799 a month for 16 posts with TikTok added, and $1,295 a month for 24 posts on Facebook, Instagram, TikTok and LinkedIn. There is no setup fee.

Do I have to sign a contract for social media management?

Not with us. Every package is month to month with no contract, so you can adjust or stop when your business needs change.

Is ad spend included in the monthly price?

No. Our social media packages cover content, captions, scheduling and posting. If you want to run paid ads on Facebook, Instagram or TikTok, the ad budget is paid to the platform and ad management is a separate service.

Can you post in both English and Spanish?

Yes. Every package includes captions and hashtags in English, Spanish or both, written by our bilingual Miami team, so you can reach both audiences from the same pages.

Do you reply to comments and messages?

Replies to comments and messages are not part of the base packages, but they can be added to any package. Ask for it when you request your proposal.

Get a Clear Price for Your Business

We have been helping Miami businesses grow online since 2011, with a bilingual team and month to month packages with no contract. Tell us about your business and we will recommend the right package, or build a custom one.

Get My Free Proposal

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